Spread the word about your market


Public Relations for Farmers Markets 

How PR can work for your market.

This class will help you better connect with journalists, influencers & community partners.

Food writer Stephanie Ganz shares best practices, tips, and how PR can work for you and your market.

Through this class, you will learn about: 

  • the goals of PR
  • different types of press
  • creating a press list
  • creating a press kit
  • writing a press release
  • dealing with inaccurate/negative press
  • following up with journalists
  • turning PR Into active marketing.

About Our Instructor …

Stephanie Ganz is a freelance writer with bylines in Bon Appetit, Epicurious, Eater, and The Kitchn. She is a regular contributor to Richmond Magazine and Virginia Living. Before pursuing writing full-time, she worked in enterprise development, helping folks start food-based businesses. She is a classically-trained chef and a farmers market devotee.

Class is Pre-Recorded and Ready to Watch! 

What is included:
  • Access to the one-hour long pre-recorded class. (video, audio & transcript)
  • Invitation to a Live Q&A Session.
    Ask your questions directly to your instructor, Stephanie Ganz. This session will also be recorded and uploaded in case you are unable to attend live.
  • An Assignment.
    There is an optional assignment we encourage you to complete. It is designed to help you implement what you learn in the training.
  • Invitation to join our private Facebook group to connect with other market managers.

You’ll get access to everything for:

A One-Time Payment of



Farmers Market University is a program of the Virginia Farmers Market Association, a 501c3 non-profit. We’ve been teaching online market management courses since 2017.

With so many of our students coming from outside of Virginia, we realized there was national interest in our courses. We launched this platform to make them available to all.